Case File | Cautionary Tales | Pepsi's Deadly Number Shuffle

Cautionary Tales is the podcast that explores history's biggest missteps,and asks what we can learn from them. Whether it's a botched crime, a film flop, or a catastrophic plane crash, there is always a lesson. Each episode brings together storytelling, social-science analysis, and carefully crafted soundscapes.

In "Number Fever: How Pepsi Nearly Went Pop", host Tim Harford explores the fallout from one of the most disastrous company promotions in history. When Pepsi accidentally printed winning numbers in 800,000 bottle caps, instead of two, chaos reigned. Thousands were told they were about to be lifted out of poverty, only to be informed it was all a mistake. People fight for what they've been promised, both in court and in the streets, resulting in several deaths. This episode looks at other examples of when company promotions have made mistakes, or customers have exploited poorly worded smallprint. Is the customer always right, or does the house always win?

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